The Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage.  In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing.

 The a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail.  

The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. 

The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye on the viewfinder. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling.

 Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal than traditional REC709, for increased post-production flexibility. Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding. Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge. Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.

The FE 28-70mm f/3.5-5.6 OSS Lens from Sony is a great go-to for full-frame E-mount shooters. The lens uses a variable f/3.5-5.6 maximum aperture range in order to achieve lightweight and compact size and incorporates one extra-low dispersion element and three aspherical elements to minimize aberrations throughout the range. Also, it has a linear motor and internal focus that enable fast, reliable autofocusing. On top of this, the lens offers built-in Optical SteadyShot image stabilization to combat the effects of camera shake. One extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality. Optical SteadyShot image stabilization helps to minimize the appearance of camera shakes for sharper imagery when shooting handheld with slower shutter speeds.

Sony A7 III Specs...

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